6/27/01
2:31 PM
Page 15
CASE STUDY 1
Midsouth Chamber of Commerce:
The Role of the Business Manager
in Information Systems
It was 7:30 P.M. on September 22, 1999 and Leon Lassiter,
immorality President of Marketing with the Midsouth Chamber of
Commerce (MSCC), was still in his office, reflecting on the
weeks frustrations. Lassiter had met with four territory managers, his market support supervisor, and a number of
other rung representatives. each were upset about their lack of
access to the new reckoner system and the problems they
were having using the grey PC systems. Lassiter had assured
them that the problems were being addressed. He stressed
that patience was needed during the ongoing conversion.
Now, during his private moment, Lassiter was beginning to
certify the problems and complexities he faced with the
system conversion. The work of his marketing staff had
ground to a halt, unable to access the new computer system
to handle their accounts. Even worse, something had happened to the data in most of the old PC systems, which
meant conference registrations and other functions had to
be done manually.
These inconveniences, however, were
churl compared to Lassiters uneasy feeling that there were
problems with Midsouths unhurt approach to the management of information technology. Lassiter knew that time was
of the essence and that he might have to step in and manage the conversion, thus far though he had no information
technology background. He wondered what he should
do next.
Background
In the early 1900s, economic development in the midsouth
area was highly dependent on transportation systems. As a
result of legislative decisions, many communities in the
midsouth area were impose off from reasonable transportation
access, thus retarding business and economic development.
With no one to represent their concerns to Midsouths governThis case was prepared as the basis for class discussion rather...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment