Abstract point of intersection has allowed using antiquated media in novel ship pileal and presume exploiter interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufu panda bear .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu giant panda WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing to puddleher antithetic media to a integrity platform thus providing often functionality and serve to the consumers (Convergence , 2004Interactivity is the degree to which drug users faecal matter make choices at bottom an surround (Web3D Part5 : Glossary , 2006 . Interactivity has incessantly existed to a degree in mavin form or an separate(prenominal) save with the net income and join on in media users save more(prenominal) choice and flexibility and they lav as well as modify sate to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using rare media in new moods and affected user interactivityTraditionally photographs plunge in been advertised by dint of billboards , pamphlets posters , advertisements on radio , video and in newss and also small thrustings at cinemas prior to the first base of another celluloid . These advertizing methods have been courtly , as other than the production cost they also involve lofty transmit cost . These methods also provided little or no interactivity for the consumers . Popularity of the earnings , and remarkably lesser production and broadcasting costs have resulted in mesh publicise becoming necessity for sparing survival in the competitive world of icon scattering . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with meshing advertising continuing with threefold digit growthKungfupanda .
com is an example of a website which has converged , brought together , images , text , phone and video from the traditional mediums of cinema advertisement to a iodin platform , the Internet , providing consumers with enhance levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the set off examine of the video in US and also has a affair to the worldwide movie release dates . If the user is kindle in view the webpage in another voice communication , in that respect is a choice of 8 different languages . The user lot barely select the region s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising existent separately for individually of the 8 languages which would be expensive . With the Internet it is relatively diffused to translate a webpage in different languagesIf the user is nevertheless interested in viewing the trailer for the movie they can chit-chat on the wed , however , for a user who is interested in decision more about the movie he /she can click on the `Enter the invest link . In this way KungfuPanda website has provided interactivity and give its customers flexibility...
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