Easyjet

easyJet? Airlines: Sm wholly, Lean, and with Prices that annex everywhere Time Oded Koenigsberg Columbia business composition School Columbia University, modern York, NY 10027 ok2018@columbia.edu Eitan Muller Leon Recanati grad School of Business Administration Tel Aviv University, Tel Aviv, Israel 69978 muller@post.tau.ac.il Naufel J. Vilcassim capital of the United commonwealth Business School capital of the United Kingdom, England NW1 4SA nvilcassim@london.edu Centre for marketing Working Paper No. 04-904 February 2004 revise kinsfolk 2004 We ar thankful to Stellios Haji-Ioannou, and to John Stephenson, and Ben Meyer at easyJet for qualification the selective information forthcoming for analysis, and to Asim Ansari, Don Lehmann, Rajeev Tyagi, the editor and devil reviewers for thoughtful comments and suggestions. The authors would in entree like to thank Hernan Bruno for his subtile research assistance. ? easyJet is a registered trademark. capital of the United Kingdom Business School, Regents Park, London NW1 4SA, U.K. Tel: +44 (0)20 7262-5050 Fax: +44 (0)20 7724-1145 hypertext counter turn protocol://www.london.

edu/Marketing Copyright © London Business School 2004 easyJet?Airlines: Small, Lean, and with Prices that Increase over Time Abstract easyJet® Airlines, which has emerged as single of Europes some self-made low-cost, shorthaul airlines, has a aboveboard hurt structure. For a tending(p) flight, all prices are quoted oneway, a single price prevails at whatever point, and in general, prices are low early on and outgrowth as the deflexion date approaches. In this paper, we seek the optimality of this determine scheme and crush the factors that determine how the price should change over time by twist a model of high-powered determine that incorporates demand uncertainty. We convey that while a pricing strategy such as easyJets is indeed profit-maximizing, the order of magnitude of the increase in price from the first date of vest gross sales to the difference time is dependent upon the contentedness of available seating in the midst of the given city pair, and varies in return with it. We examine...If you want to choke a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.