Analysis of media text: Yes we can melody video. Production This music video is a political piece of Media text, being an self-sufficing promotion for Barack Obama to be the Democratic candidate to go up for election as the next American President. The content and experience of this music video is to persuade and encourage the reader/ watcher to believe the words delivered in Barack Obama’s speech. This speech is the moxie of the music video. Aside from the seemingly obvious political mark to the actual media text, at that place is actually very little commandment around this music video as this is a snobbish video that has been submitted to the website You Tube. The only regulatory standards that are in engineer surrounding it are the wizards that the website has put into place (www.youtube.com/t/terms). scientific influences were employ extensively in the Yes We Can music video, one notably, the use of hypermediacy. Hypermediacy was particularly prominent in the split privateness delivery of the video. The screen between the speech delivered live by Senator Obama in New Hampshire and the artists in the studio flicks between the mixed bag of high profile celebrities singing their version of the words delivered. This is a perfect example of the use of hypermediacy. The medium that this text was broadcasted through and through was the Internet.
In Luke Goode’s Media Studies in Aotearoa/New Zealand (2004) it explains that hypermediacy is designed to inspire the consumer that this is a media text, this technique is used to show the viewer what ‘tricks’ were used in making the clip. (Goode, 2004) Textual and Creative influences shone through in the Yes We Can music video with a smorgasbord of semiotics. semiology by definition being “the study of spoken or written language, musical sounds, visual symbols, gestures, body language, and all different means of communication†(Goode, 2004). In the video clip there is much gesturing with the hands, playing of musical instruments, signing the song and...
In Luke Goode’s Media Studies in Aotearoa/New Zealand (2004) it explains that hypermediacy is designed to inspire the consumer that this is a media text, this technique is used to show the viewer what ‘tricks’ were used in making the clip. (Goode, 2004) Textual and Creative influences shone through in the Yes We Can music video with a smorgasbord of semiotics. semiology by definition being “the study of spoken or written language, musical sounds, visual symbols, gestures, body language, and all different means of communication†(Goode, 2004). In the video clip there is much gesturing with the hands, playing of musical instruments, signing the song and...
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