Easyjet

ySince the unprecedented, tragic events, of September eleventh close to of its profound consequences argon coming to light. As events have unfolded it has been thought inevitable that the flight path industry would suffer heavily, stocks have been devalued and ticket prices argon at all time execrables. News headlines such as The unpalatable truth have considered the dire straits of the industry. The flag carriers (national airlines) have certainly been forced to retrench, cutting the number of bunco haul European hops where costs ar as well high. Sabena, Belgiums national airline and one of the oldest in the world has at rest(p) out of stemma. Swiss Air has had similar liquidity problems and has had to be bailed out by the Swiss government. Even now they are not running a full service. With many of the G7 economies in recession is this the way of things to come? Low-cost carriers however, have for the to the highest degree part averted many problems that could be associated with consumer confidence, and have re chief(prenominal)ed profitable. Europes low cost start-ups, such as easyJet, Ryanair and Go, are also debauched high. On October 29th, easyJet announced an 82% rise in pre-tax cabbage in the family to the end of September.After a brief post-September 11th dip the airline, based at Luton, now says that seat sales are back to normal.

The low cost carriers have been so profitable that they have been looking to expand. Over the last year they have snapped up lucrative flight slots from their more valuable rivals on short hauls, as the industry has been progressively liberalised. easyJet and their main rival RyanAir are taking away much of the business from the big airlines in Europe. RyanAir, for example, has a stock market capitalization bigger than that of British Airways, showing the enthusiasm of investors for the lost-cost airline model. This fib will look sequentially at four important angles of the airline industry, from a marketing perspective, which should allow us some insight into the low-cost... If you want to get a full essay, army it on our website: Orderessay

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