Marketing Strategy for Segmentation

STRAYER UNIVERSITY merchandise intend FOR DEWI SITHA JEWELRY COLLECTION A MARKETING PLAN PRESENTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR MKT 500 MARKETING MANAGEMENT BY (ECHO PUTRA I WAYAN HANDIKA) PRESENTED TO DR. JOEL NWAGBRARAOCHA WAHINGTON D.C. CAMPUS APRIL 19, 2011 This inquiry plan was made to support introducing the growth and service of Dewi Sitha for its business in Silver Jewelry. Dewi Sitha is based in Indonesia and has been in business since 1970. This company is still growing especially in these days where the price of gold is very advanced. The currency jewelry business is low on terms and high in margin. The retail markup on bullion jewelry products is or so three to four times the production cost, meaning if cost to produce it is $8 then retailers will sell it for $30. This research paper has three goals: To identify the Market segment in jewelry business To discuss the tar arrest market for the company. To conduct wonk analysis for the better future of the company.

To know the market mooring of the companys product and services. Market Segment Market breakdown can be defined as the process through which people (both retailers and customers) with similar needs, wants and characteristics are grouped together, so that a jewelry business can use greater clearcutness in serving and communicating with these groups (marketing). When attempting to segment the market for silver jewelry in the jewelry industry, we used demographic (income, age, gender, domicile composition) and physiological segmentation that we learned in class. According to the wellhead respected demographer, David Foot, demographics accounts for two-thirds of everything, (markets, social problems, demand for services etc)[1]. The subject and then plays a key-role in decision-making regarding demand for jewelry products. Demographics:... If you want to get a full essay, order it on our website: Orderessay

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