Perodua Case Study

The PERusahaan Otomobil KeDUA Sendirian Berhad, is Malaysias second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). The company started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian market in August the same year. To date, the following vehicles have rolled step to the fore of the Perodua plant: The Perodua Rusa - March 1996 The Perodua Kembara - August 1998 The Perodua Kenari - June 2000 The Perodua Kelisa - August 2001 The Perodua Myvi - May 2005 The Perodua oral examination - May 2007 The Perodua Nautica 4WD - May 2008 The Perodua Alza November 2009 As of 30 kinfolk 2010, Perodua has sold some 1.85 million units of vehicles of various models. Perodua headquarters is locate on an 138-hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan.

It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts warehouse. Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001. Besides Perodua, the two other critical point venture partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui & Co. Ltd both of Japan. The manufacturing operations of the Perodua company are being managed by PCSB. COMPETITORS This is the era of technology. Everyday a new discovery, a new invention is being made. The domain of a function is moving ahead in leaps and bounds. People are pains for success and satisfaction in life in the heart of fierce competition. Competition is ubiquitous- in every walk, every prognosis of life right from childhood to old... If you want to get a full essay, order it on our website: Orderessay

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