Revised Marketing Plan for Qantas

MASTER OF BUSINESS ADMINISTRATION AWARDED BY NOTTINGHAM TRENT UNIVERSITY ASSIGNMENT SUBMISSION FORM handbill: Students must attach this page to the front of the assignment in the first place uploading to WECSERF. For uploading instructions please see the help file online agnomen of Student: Abhilash Vijayan Student Registration Number: SG 229 ------------------------------------------------- Module get: Contemporary issues in strategic marketing Module Number: WEC-MBA-10-0506 appointee Title: Revised marketing plan for Qantas Submission ascribable Date: 1st November 2009 Students Electronic ghost: Abhilash Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the programme appellative Form MBA Jan04 Executive summary Table of contents 1. Literature review According to Alvin J Silk one of the main aims of line purpose is to create a customer and hence marketing and innovation are two basic entrepreneurial function of any profitable business (Silk, 2006: 7). Marketing is essential for an organization/company so as to attract and retain the customers.

The opinion of Sergio Zyman, former Vice-president of Coca weed is that, the purpose of marketing is to sell more products to more mickle more often for more money in inn to make more profit (Newman, 1999). Marketing is important for the creating and exchanging cheer with the customers (Silk, 2006:7). The opinion of Philip Kotler and Kevin Lane Keller is that marketing is the most important dower of a business for financial success as without the take aim for products/services there wont even be a Finance, Operations, Accounting and other functions. The new age companies/organizations lay down recognized the importance of marketing and hence most of the medium-large fishes in the pond has added a position in their flying named Chief Marketing Officer (CMO), similar to the CEO and chief financial officer (Kotler and Keller, 2006). Two main tools to consider, while preparing... If you want to get a full essay, order it on our website: Orderessay

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