Turkcell Strategic Analysis

[pic] I. CURRENT SITUATION A. HISTORY and PAST CORPORATE PERFORMANCE INDEXES GSM-based smooth intercourse started in Turkey when Turkcell started its operations in February 1994. Turkcell sign a 25-year GSM license contract on April 27, 1998 with the Ministry of Transportation of Turkey. Since then, it has infinitely increased the descriptor of its services based on nomadic audio and data communication, its quality levels and as a result, tot up of subscribers. As of December 31, 2009, Turkcell has made 7,6 billion US dollars worth of investment in Turkey, which doesnt include the price of the license. Again as of December 31, 2009, with its 35.4 million subscribers, Turkcell is not only the leading mover in Turkey, but is also the third biggest GSM operator in Europe in terms of subscriber numbers. Turkcells shares have been traded on Istanbul Stock Exchange (IMKB) and New York Stock Exchange (NYSE) since July 11, 2000 and it is the initiative and only Turkish company ever to be listed on NYSE. Turkcell has investments in foreign countries as well.

Turkcells participations in Azerbaijan, Kazakhstan, Georgia and Moldova finished Fintur, has reached 13,6 million subscribers as of December 31, 2009 and its participation in northerly Cyprus has hit 300 thousand subscribers. The Astelit company that Turkcell holds the majority shares of in Ukraine, started its operations in February 2005 with its brand life. Life has reached 12,2 million subscribers as of December 31, 2009. Turkcell, with its wide coverage area and its large variety of services abroad is able to provide its subscribers with mobile communication services in Turkey and around the world. With its investments, Turkcell now covers on the whole the settlements in Turkey that have a population of much than 1000. As of November 26, 2009, Turkcell has signed contracts with 639 operators in 208 countries, ranking it among the top operators in the world in terms of provision of international... If you want to allow a full essay, order it on our website: Orderessay

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