Value Chain Analysis - Airasia

Value Chain Analysis of AirAsia The value chain analysis is used to evaluate the value of each particular functional activity that is added to the organisations products or services as seen in Diagram 1 [pic] a) Logistics This involves all(prenominal) areas of receiving, storing of inputs when producing outputs. So far, AirAsia only operates on a ace type of aircraft, the Boeing 737-300. Based on a report published by Aero Connections in 2004, that particular model was the best selling commercial jet plane of all times due to its efficiency and cost effectiveness. AirAsia likewise has 1382 employees and they received proper on-the-job training workshops so that they can practice multiple roles effectively within a simple and plain organisation structure. b) Operations It processes inputs to provide valuable products/services. AirAsia has always been stringent almost standards and procedures. AirAsia is aware that maintaining its passenger safety is of paramount importance as indicated in the surveys in the United States and Japan. Based on the companys 2003 annual report, AirAsia had joined ventures with GE Engine Services for a business organization alliance that allows the latter to be in charge of maintaining all AirAsias aircraft engines in the next five years.

AirAsia had also managed to achieve grave operating benchmarks in terms of flights on time and baggage discussion where in 2004, the company registered 88% and 99.9% respectively. c) Outbound Logistics This involves delivering products/services into a distribution channel or to the final destination. As of lately 2005, AirAsia operated 32 Boeing 737 aircraft that run over 60 routes across Southeast Asiatic regional network. Not only that, its aircraft interiors are also outfitted with jot red carpeting and plush leather seats to modify its guests to travel comfortably. In addition, it was also reported in with child(p) journals and magazines such as ABJ and AWM that many customers felt that AirAsias cabin... If you wish to get a full essay, order it on our website: Orderessay

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