W Hotels

W Hotels W Hotels is Starwoods luxury lifestyle / boutique hotel brand. Marketed towards a younger general crowd, the hotel brand was launched in 1998 with its first property, W New York, opening at 541 Lexington Avenue. The brand has since expanded internationally with properties opening first in Mexico City, Seoul, and Istanbul. The brands first drop off property is W Maldives Retreat & Spa. The group has instantaneously 52 hotels all over the world, also in countries standardized Taiwan or Chili. In rate to have an mood of W hotels, let underwrite Starwoods key figures: * tax in 2008: $5.91 Billion * Net income: $329 Million * Employees: 145 000 We will now see W hotels SWOT digest and a PEST analysis also, in order to know a little bout more about this enormous company… SWOT Analysis Strengths sumptuousness brand positioning: W Hotels world-wides system focuses on the development of lifestyle brands at a blank price point supported by innovative marketing that makes an emotional connection with customers. Strong pipeline development: W Hotels Worldwide is aggressively pursuing a growth dodging to consolidate its presence in foreign markets like Asia or Latin America.

Individuated reckon: the growing consumer demand for an individuated failling experience is generating potential for W Hotels to develop distinctive brands, properties and services. Loyalty programme: The W Hotels Preferred Guest program is well-recognized in the travel and tourism industry. This kind of reputation attracts new potential customers. Weaknesses domestic market focus: despite its international expansion, W Hotels Worldwide remains heavily reliant on the US, making it photosensitive to the changing fortunes of its domestic market. Luxury brands: mid-scale and few upscale hotel brands yield W Hotels Worldwide vulnerable to any potential ball-shaped economic downturns. Opportunities Dynamic growth in emerging markets: meliorate economic conditions,... If you want to get a full essay, order it on our website: Orderessay

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