Case Study

Would you consider the purchase of a card alike(p) American Express card a low involvement or a high involvement close ? Give yard for your answerInvolvement refers to how very much cadence , thought , energy and other resources large number devote to the purchase processThe purchase of a card like American Express is a high involvement decision . The first and foremost reason being the high be associated with the card . Also , this card has promoted its image as a high prestige card having a snob draw in . The other most important positionor that makes the customers spend much time in making the purchase decision is the fact that the card is utilize in everyday life .

The spirit level of involvement is very subjective and varies from person to person and alike from country to countryHow is the concept of social class relevant to market of American Express cardThe concept of social class is highly relevant to the marketing of the American Express Card . The scheme of the company has been to focus on the higher(prenominal) class . It has tar threaded the higher salaried class . The distinction lies not in where is it used like at the expensive restaurants or at the humble petrol pumps or who uses it . The distinction is the card itself and sets apart the user from the general publicThe five factors have been carefully woven in concert to build its image over a period of time like higher price , higher quality , bound supply higher qualifications and exclusive reference groups...If you want to get a full essay, order it on our website: Orderessay

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