Marketing Intelligence

Marketing Intelligence - Tourism in CyprusCyprus is a real Mediterranean earth which has historic roots going spikelet to the ties of Alexander the great as well as Cleopatra . jibe to legends , the place was excessively home to Aphrodite the Greek goddess . This formal British colony was attractive to rulers of the Mycenaeans Egyptian , Persians and the Assyrians . Today however the country has produce a modern European nation which has a prominent financial sector along with beautiful beaches and push-down store peaksThe following however discusses the ways in which tourist transaction can further be increased for the country and what ar the salient key points of attraction which ar appealing for tourists and travelers seek holiday destinations in the Mediterranean specifically the country CyprusThe AimThe point of this study was to collect information ab fall out prospective tourists who sine qua non to visit the country of Cyprus . This information is to be physical exercised for ascertain and developing the marketing strategy of theThe ObjectiveThe objective of this project was to learn the reasons as to why people usually go out on holidays , what determines the length of their stay and what are the various expectations that they commit from a holiday in CyprusUsing Questionnaires for Gathering Primary DataFor the pop the question of this study the primary data that has been gathered has been through the use f questionnaires . The reason for victimisation the questionnaires had been that the questionnaire formats available are actually versatile and are a very cost powerful rule of gathering information . Aside from this the questionnaires can also provide easily analyzable and verifiable data .

The advantages of development questionnaires for the project wereThe responses can be gathered in a standardized manner simultaneously through a enceinte sample of the stateGathering data through questionnaire is less costly and much(prenominal) quicker than conducting an interview or a focus congregationThe disadvantages for using questionnaires usually areAs questionnaire are usually event based its potential for the respondents to forget some of the informationOne of the benefits of using questionnaire was that standardized information is collected . This can hamper the integrity and the relevance of the information if particular(a) cases are not addressedIf the questionnaires are open ended or the length of the questionnaire is withal long then the respondents might become tired and uninterested resulting in superficial answersRespondent might also relay false information especially if they think the questions are verging on their privacyInterviewing the respondent is a much accurate method of collecting information , however if the sample size for the population is as well as large then this can be a very time consuming and a very pricey choice of a method of data collection for the police detective . Similarly in the case of a focus group , the respondents need an incentive for them to come and discuss the issue in a group . In this case if the sample is too big then the process can be too time consuming and expensive for the researcher...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .