Marketing

Tutorial 7 Question 4 a) Analyse the macro-environment of the Institute of Information Systems Architects (IISA). usance this analysis to highlight the key drivers of change that argon promising to affect the IISA in the future. The macro environment of IISA can be analysed by using PESTEL framework. These be explained as following: Political As mentioned in the case, IISA is based in London, UK. The political factors in UK are generally stable with no government instability, political upheavals, wars and etcetera All the governments, including the one in UK will encourage reading because it will produce skillful labour. Therefore benefiting the country because the persona of the work produced by them is good. As IISA insufficiencys to expand into new markets and put out its courses in India, capital of capital of Singapore and China, it seems political stable in Singapore and China. However, political in India is not as stable as Singapore and China because of the recent terrorist attacks. Nevertheless, it is still concluded as politically stable as far as upbringing is concerned. All these are positive news to IISA. Economic The economic factors in UK are basically healthy as living standards are high. Education empyrean is one sector that is quite loathsome to economic downturn.

And so, the chances that economic downturn is affecting education sector is minimal. Singapore is a developed country and India and China are emerging country with relatively high growth range as compared to some other developed country. Therefore, the expansion plans of IISA into India, Singapore and China are also positive. Social There could be changes in social factors in UK. According to Figure 1 from the case, thither is evidence that UK which is a matured market is experiencing a diminish trend in number of candidates. It indicates that potential students may not want to undertake courses which related to information systems architecture. Furthermore, number of members... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .