The canvass industry is very broad, taking the event that the conjunction is ball-shaped and operates on four continents jointure and southerly America, Europe and Australia. Carnival Cruises operates only in North America. Its brands, or acquisitions, operate in the rest of the world. For the year 2008, revenues coming from North America accounted for eight billion and ninety one thousand thousand US dollars, which represent 55.2% of the come revenues of the company. Sales in Europe accounted for quin billion four hundred and forty three million US dollars, which represent 37.2% of total spherical sales. Cumulative sales coming from other regions are totaling oneness billion one hundred and thirteen million US dollars, or 7.6 % of total sales. Carnival carries around eight million passengers annually, which makes it the biggest sheet company in the world. Each year approximately 10 million people in North America make cruise vacations (around 9.5 million in the U.S. and 700,000 in Canada). The rest of the world is presented by 2.5 million passengers. The total global fleck totals 12.5 million.
If we take this number into consideration, we see that Carnival Cruise and its brands have an approximate global market share of 64% (Datamonitor, 2009)
Looking from a global perspective the top competitors of Carnival are Disney Cruise Line, manuscript Cruises, Norwegian Cruise Line, Royal Caribbean International, Star Cruises Ltd, Crystal Cruises, Oceania Cruises, Silversea Cruises and uncovering Cruises and Radisson Seven Seas Cruises.
II.Company Background
Carnival Corporation operates in the cruise industry and is considered as the largest cruiser in the world. Since its formation in 1972, the company has strategically expanded in the US and in the rest of the world. Carnival Cruise Lines was subsidized by the American International Travel Service with founder Ted Turner. (Datamonitor, 2009)
According to the death chair and CEO of Carnival, the company is in the vacation business, not...If you want to realise a full essay, order it on our website: Orderessay
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