Case3

case 3
Chapter 3 Lecture Notes

Introduction

McDonalds has been losing share to fast-casual restaurants because consumers like a shot want more choices.

As the market leader, McDonalds frequently bears the brunt of criticism.

McDonalds has strived to realign itself with the changing marketing environment, and it appears to be give off.

Marketers need to be good at material bodying relationships with customers, others in the partnership, and external partners.

The marketing environment consists of the actors and forces outside marketing that scratch marketing managements ability to physical body and detect successful relationships with target customers.

More than any other assort in the company, marketers must be the trend trackers and opportunity seekers.

A companys marketing environment consists of the actors and forces outside marketing that put on marketing managements ability to build and maintain successful relationships with target customers.

The microenvironment consists of the actors close to the company that affect its ability to service its customers.

The macroenvironment consists of larger societal forces that affect the microenvironment.

The follows Microenvironement

Marketing managements job is to build relationships with customers by creating customer value and satisfaction.

Figure 3.



1 shows the major actors in the marketers microenvironment.

The Company

All the interrelated groups form the intimate environment.

All groups should work in harmony to provide superior customer value and relationships.

Suppliers

Suppliers provide the resources needed by the company to produce its goods and services.

Marketing managers must watch supply availablenessâ€"supply shortages or delays, labor strikes, and other events can set sales in the short run and damage customer satisfaction in the long run.

Marketing managers monitor the price trends of their key inputs.

Marketing Intermediaries

Marketing intermediaries help...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .