Operations management is defined as the activities, decisions and responsibilities of managing the production and delivery of product and run. Operation is a snappy function in any organization because it produces the goods and/or services that will bring profit for the organization.
McDonalds vs KFC:
Nowadays, as peoples lives get busier, fast- pabulum has become an option to save time. As the result, the fast-food trade is becoming larger and larger with famous names such as McDonalds, KFC, Burger King, etc.
The start of McDonalds come back in 1940 in America, when the two brothers Richard and Maurice McDonald opened their first fast - food eating house. Later, they introduced the Speedee Service System which is the principles of the modem fast-food eatery. After 70 years in business, today, the M logo can be seen in everyplace 110 different countries around the world. Serving more than 58 million nodes daily in 32000 locations, McDonalds has become the largest chain of fast-food eating place in the world. Although McDonalds predominantly sells burgers, its menu becomes more and more versatile with chicken sandwich, wraps, breakfast items, vegetarian items, etc.
A typical McDonalds restaurant will have a medium to large eat area which is supervised by its customer care assistants. The conjunction expands itself mostly by taking part in enfranchisement and joint venture agreement. Only 15% of McDonalds restaurants are admited and operated directly by the company.
Noname is a subaltern fastfood restaurant that locates in ... university campus. The restaurant provides takeaway food and a small eat-in area. Their menu includes burgers, sandwich and hotdog, coffee, coke and some dessert. Their target customer is student and staff in the universitys campus.
The market in term of performance objectives
As any market, the fast-food market has its own performance objectives for its members to satisfy its consumers.
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