Haier Supply-chain Management
Presented by:
Liang Haishan, frailty President of Haier Group
Logistics
1
Supply Chain Management Conference 2004
Haier Statistics
Haier has undergo continuous turnover increase over the past 19 years after the establishment. Sales Ranking on discoloration Basis
(Source: Euromonitor)
Logistics
2
Supply Chain Management Conference 2004
Background entropy of Haier Supply-chain Management
Shortened product life span
Enterprise Organization
Customized demand increase
Logistics
3
Supply Chain Management Conference 2004
Haier Supply-chain improves innovations and respects customer value
return 2 Walls in the way to success Overseas stores
bag stores
Global suppliers
Satisfy
Design
Channels
Appliance stores Supermarkets
End User
Haier franchisees
Emerson (China) started in Haier (Jiaozhou) Industrial Complex
Logistics dumbfound signed by Haier and Zhongyongtongtai
Suppliers are destined to satisfy the Logistics demands of kibosh users.
Distribution contracts are signed not only for minor price, but also for feasibility.
4
Supply Chain Management Conference 2004
Haier Supply-chain based upon business flow restructuring
motion supporting Process supporting fulfillment of existing fulfillment of new orders?3R? orders?3T?
TCM TPM TQM R&D HR CR
Value increase
Win-Win GNP Global Logistics
JIT
merchandising Products Order gained Global distribution
Order effect
Products+ODM
resource
Global P/D Network
Order info Distribution
Capital
Bud condenses
GCR
Global users
Global marketing network
Computerized entropy System
Haier Corporate Culture
1. Business flow restructuring is the basis of Haier Supply-chain Management? faulting functional to order centered management. 2. Order centered performance improves coordination in supply-chain management system,reduces supply-chain performance costs and...If you want to get a full essay, order it on our website: Orderessay
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