Daimler

DaimlerChrysler (DCX) was formed in 1998 in a merger of deuce of the automotive industrys oldest and most prestigious manufacturers: Daimler-Benz AG and the Chrysler Corporation. This so-called merger of equals was the windup of a long bilk family history that in well-nigh sense follows the history of the tune car itself. Because of this prestigious history, DaimlerChrysler enjoys a strong reputation on some(prenominal) sides of the Atlantic. Today, DaimlerChrysler employs a list of 384,723 race in 17 countries. Their products be sell in everywhere 200 countries. DaimlerChrysler is the fourth largest fomite producer in the humans in terms of units exchange behind GM, Ford, and Toyota. In 2004, DaimlerChrysler interchange 4,000,700 rider vehicles and 712,200 commercial vehicles. The party is structured into three principal(prenominal) automotive groups: the Mercedes Car base, the Chrysler Group, and the tap Vehicles Division. These groups are parents to a total of 12 different brands, including Mercedes-Benz, device, Chrysler, landrover, the noble life carMaybach, and the compact environmentally friendly smart car. In all, DaimlerChrysler produces some 126 vehicle models. DaimlerChrysler has been marginally successful in the joined States where the Chrysler Group has recently been the strongest of Detroits thumping 3.

In fact, during the third-quarter of 2005, Chrysler was the provided Big 3 conjunction to earn a expediency ($379 gazillion for the quarter). This came in spite of a 21% drop in third-quarter earnings by DaimlerChrysler cosmopolitan due to increasing taxes. However, during this very(prenominal) period, DaimlerChrysler increased operating advantage by 38%. Analysts grant over attributed this odd solving of purpose to increasing allow hold of for Chrysler and Mercedes products. This increased contend is evidenced in the U.S. trade where the Chrysler Group produces four of the 20 top selling passenger vehicle models: the hem in Ram, the Dodge Caravan, the Jeep Grand Cherokee, and the Jeep Liberty. As a exit of...If you want to get a full essay, order it on our website: Orderessay

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