Daimler-Chrysler merger

Table of ContentsIntroduction3Organizational Size, Life-cycle and Control3Organizational Structure7Cross-functional teams9Recent Product Innovations10Innovation Process11Conclusion14References15IntroductionIn 1998, the nuclear fusion reaction amidst US-based Chrysler German-based Daimler Mercedes form the family cognize today as DaimlerChrysler. The merger ca up arrive atd rapid growth as head as numerous challenges that the federation still involve to overcome. Currently, the make-up is in the elaboration phase of organisational growth, attach by the desire for revitalization, more efficient decision making, and diminution redundancies in the organisational hierarchy. As it faces merciless competition of the self-propelling industry, the company is implementing geomorphological changes geared towards making the company more efficient in its day-to-day operations, and allowing it to produce innovative products, hence setting it asunder from the competition. This pape r starts kayoed with a discourse of DaimlerChrysler?s flowing phase of organizational development and virtually of the key challenges that the company is facing today, followed by a banter of recent organizational structure changes aimed at overcoming these challenges. Next, we describe the use of cross-functional or ? alteration? teams and how this approach can reduce organizational deficiencies at DaimlerChrysler. Finally, we break up with a description of cutting-edge, innovative products that the company has produced recently, and the process of managing inception and creativity at DaimlerChrysler.

Organizational Size, Life-cycle and ControlIn 1998, DaimlerChrysler was formed as a result of the merger between Chrysler and ! Daimler-Benz, compensate though umteen stockholders did not privationed the merger to take place because Chrysler was not come across its financial goals with its line of vehicles. These stockholders believed that the merger will further devaluate the stock. So Chrysler was faced with the congenital problem of meeting profitability goals and not going out of business, as come up as the external problem of many of the company?s stockholders opposing the proposed merger (Wikipedia.org, 2006). Right subsequently the Daimler-Benz and Chrysler merger, the organizational growth... If you want to get a full essay, arrange it on our website: OrderEssay.net

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