Analysis of Mcdonald

Q1. Identify the key elements in McDonalds global merchandising strategy (GMS). In particular, how does McDonalds approach the issue of standardisation? Answer: The popularity of American-style food such as hamburger, fries, coke is increase around the world. similarly, the restaurants in foreign countries extremity to borrow McDonalds brand power to get more profit and guest wants to taste US fast food. However In many a(prenominal) countries, main items are adapted according to the customs and tastes of several(prenominal) countries. For example, most Indian is forbidden eating beef for Hinduism. So McDonald changes their ingredient and recipe. If you visit to McDonald in India, you can have spud patty in burger. McDonald offers good example of standardization. Q2. Do you consider government officials in developing countries such as Russia, china and India, welcome McDonalds? Do customers in these countries welcome McDonalds? Why or why not? Answer: despite concern by governments and citizens in some countries about pagan Imperialism (called McDonaldization), McDonalds is generally welcome by these countries. According to this text, McDonalds is supplied most ingredient except potato from local rural industry. So these countries give birth more jobs and profits indirectly.

Also they want McDonalds to make more jobs and the restaurants in these countries want make more profit by McDonalds brand name. Also McDonalds can provide well-done business outline such as employee training and business know-how. Q3. Why do anti globalization protesters around the world frequently fag McDonalds? Answer: Even though McDonalds skeletal frame a good GMS and localization, they are targeted by anti globalization protesters. Sometimes they misunderstand for local cultures. So they make a reflection from local communities. Example for central Europe, according to conductor of human resources, following their manual guide for service is do trouble with their customer who feels bad for... If you want to get a full essay, order it on our website: Orderessay

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