Jollibee Food Corporation

Jollibee Corporation Foods Jollibee Food Corporation, headquartered in the Philippines, was started in 1975 as a family owned and operated ice cream parlor. In 1977 the company spread out its operations to include hot sandwiches and other meals in an bm to stem the economic impact related to events that surrounded a global fuel crisis. By the late 1990s, Jollibee had grown into the largest speedy food store in the country and was planning ontogenesis in other Asian markets (Jollibee, 2006). While expansion was initially due to local economic conditions; it was sustained and developed by the Tan familys desire to protect and grow market region nationally, as headspring as, internationally. Expansion was funded internally and through a public offering in 1993 that generated $8 million in additional capital; the Tan family retained a imperious majority of shares issued (Bartlett, Ghoshal & Birkinshaw, 2004). Even though the companys expansion was well funded, it was not enough to ensure financial success, worry knew it moldiness strategically develop and implement a plan that allowed flexibleness in produce offerings, marketing opportunities, production efficiency, and prime locations that back up its widening restaurant chain (Jollibee, 2006).

Economic conditions motivated product diversification, but expansion was driven by customer claim for a uniquely flavored hamburger. Expansion came quickly to Jollibees do to managements ability to capitalize on the companys inner strengths and its school of thought the Five Fs: friendliness; flavorful food; tractability in meeting customer demands; fun atmosphere; and a focus on the family (Bartlett et al, 2004). Management knew they had several core competencies in product offerings, quality, and customer service as well as room for market expansion; growth potential for Jollibee appeared to be limitless. From 1975 until 1993 Jollibees expansion was controlled and funded internally with franchises being managed by members... If you want to arise a full essay, order it on our website: Orderessay

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