Kodak

Kodak is facing a declining stage decision. Most importantly, this decline refers to the tarnish instead of just a product. When the very reason for leaf blade recognition is go about with perceived obsolesce, the tradeing professional is faced with a daunting and challenging task of deciding whether to uprise the disgrace through innovation, or venturing into a paradigm pillowcase which can affect the brand perception and its utility. In this case, Kodak has been halcyon to have shifted some of its product line to conform to the untested digital age, which makes a big difference in the feasibleness of various marketing strategies. First, lets examine the companys indite and history. Kodak has enjoyed decades of recognition as an industry leader. It has excelled in creating ways to charm and preserve precious moments in everyones lives. Kodak survived the Polaroid innovation of instant mental picture processing by offering a better note of print, which allowed it to retain a vast market share. Quality has been similar with the Kodak brand, and it continues to be so. Todays digital photography era, however, has created a more than more formidable foe in terms of competition.

non only does the competition have other photography equipment industries, bring out manufacturers, and print image processors to contend with, but also nowadays the average household has access to the supplies and equipment needed to create soaring quality prints. Furthermore, most customers able to operate a ready reckoner have the ability to create these prints with virtually no didactics required. It takes seconds to create a print in this fashion, which directly affects the market share of the once revolutionary 1-hour processing model. The company profile (Datamonitor, pg 30) identifies their strengths and weaknesses in the following chart: The profile identifies strong brand image as a key strength, which continues to grow thank to marketing efforts worldwide. The poor performance of the... If you want to get a full essay, order it on our website: Orderessay

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