My Sql

MY SQL How successful is MySQL? Why? Different segments of database management system market. Analyze the database management system industry in which My SQL operates. How attractive is it? Competitive advantage of MySQL give tongue to strategies of MySQL: Keeping the cost low as this was the key to their warlike advantage. Commoditization of the database business. Create a virtual(prenominal) organization i.e. most of the employees worked from national in different countries. Dual licensing policy strategy. Strategy implied: all(a) the above mentioned strategies were implied by the companys actions. Apart from this, they collaborated with outwear which helps them to tar swallow the enterprise class DBMS market. Consistency of this strategical action with the stated strategy: After forming alliance with run through they wanted to target the enterprise segment in the DBMS market. This was not consistent with the commoditized strategy which they initially stated. They were also not consistent with the strategy of working as a virtual network.

As the business grew it became very difficult for them to operate as a virtual network. The Strategic options* for My*SQL beyond 2004 can be: Provide customer service to develop an intense marketer relationship To target all the segments of the DBMS market in order to increase their business. To form more strategic alliances as it did with skim to provide high end solutions. After collaborating with SAP MySQL got a definitive push in their business, therefore they should p direct along this strategy and continue identifying more such enterprises. They should also lay focus on providing customer service as many another(prenominal) customers give more importance to service than discounts. If you want to get a full essay, order it on our website: Orderessay

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