R & R Case Study

The following are the factors that created an opportunity for Bob Reiss and TV acquit game: * Having a prior work experience in the games manufacturing working as a consultant he had the ability to understand the nuances of the business * With his capabilities, he had increased the sales upto $12000000 in spite of appearance three years * He could easily foresee the rise of unavailing Pursuit in Canada and its potential market and thusly victor in the US market (US market had approx 10 generation the sales of Canada) * TV guide thought of involving themselves because of the monetary profits that the venture assured and supported the idea of working with a small company instead of a big one * apart(predicate) from the this Bob due to his earlier network had come up with an amazing idea of coming up with a TV board game * As an average American spend 7 hours on an average watching TV and thus the theme had chances of being enormously successful (The success of Trivia) * Kaplan had full experience to be a good business advisor and guide * Lastly, an association with Kaplan brought Reiss in contact with Swiss Colony and HellenFactoring who were the another(prenominal) partners in Trivia 2) What risks & obstacles have to be overcome in secern to pursue the opportunity successfully? How did Bob Reiss accomplish this?

* go incentive, 5% ad allowance, to department stores for placing ad in print * put down media publicity * In this industry the fad of products was really high * The industry was highly competitive with big retailers having maximum say and share * R and R was a new and small player in this industry which was unknown to both retailers and customers so there were surmise of their acceptance * In order to achieve credibility, they went ahead with collaborating with TV Guide * TV Guide could be associated with prestigious retailers like Toys.R.Us, Bloomingdale and Marshall Field 3) Would this advance have worked for Parker Bros,... If you want to get a full essay, order it on our website: Orderessay

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