virago.com is the worlds largest on-line retailer. As one of the most recognized brands, the accompany had several retail websites and served customers in over 200 countries(Stockport: 629). Amazon was founded by Jeffrey P.Bezos in 1994. In 1995, Amazon.com sold its first book, tho books were just the beginning. Amazon soon began methodically expanding from one product category to another: CDs, movies, toys, furniture, groceries. Today the company and its partners sell everything from jewelry to golf gear on Amazon.com. (http://topics.nytimes.com).
At end of 2006, Amazon.coms chief executive officer Jeff Bezos reviewed the companys performance since its start-up. He noted that increased sales division upon year had been generated. However, the growing profits generated since 2003, after eight age of negative income, has fallen in 2005. This led some investors to inquiry whether Amazon was perhaps chasing unprofitable growth(Stockport: 629). Some one may wonder that whether the companies choice of strategies is applicable or not? What be they going to do in the future? Actually, the maturement of Amazon.com is a typical example of global dominance through the development and use of technology to offer an increasing array of products and service and continually enhancing customer experience.
This paper will mainly counsel on identifying the main strategies Amazon has adopted and evaluating these strategies in detail. In position to contrast and compare the main strategies in dissimilar time clearly, the whole paper was divided into two sections from 2004 to 2006, and 2006 to the present.
II. strategical Management
2.1 Definition of Strategic Management
In 2005, Dess defined the concept of strategic management as a consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. He pointed out that in that respect were two main elements of strategic management. First, the strategic management of an...If you necessity to get a full essay, order it on our website: Orderessay
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