Balanced Score Card Model

As global competition heats up, the need to identify and implement strategies that carry competitive advantage increases.

Balanced Scorecard (BSC) is a management design which helps managers at all levels monitor results in their key areas. The BSC is a performance management approach that focuses on four indicators, including client perspective, internal-business processes, information and growth and financials, to monitor progress toward organisations strategic goals.

Working in a telecommunications company, our challenges in 2001 were to achieve significant growth targets amidst change magnitude downward pricing pressure, limited resources, and an increasingly competitive market.

BSC image was implemented with the following steps:

1. strategic themes determined

2. Scorecard design

3. Strategic progress review

4. Strategy refinement

5.



Alignment and focus

The BSC has facilitated a cultural shift key toward the use of measurement as a means of learning and changing behaviours. The BSC has contributed significantly to a sharper and more align team, for current and future success.

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