Managing the Total Marketing Effort

Spider-man Spins a Promotional meshwork on the sack up

The video Spider-man has gibe new box office highs as it has taken the movie industry by storm with its May 2002 introduction. In access to smashing records, the movie also pioneers a new first, as it used its Web site as a promotional tool to hype the movie over a class in advance of the movie debut. Quite intentionally, the launch of the Web site marks the 38th anniversary of Spidermans first bearing in his own comic book. This exercise will progress to you a chance to seek this ground breaking Web site with a cinematic feel. With the use of exceptional sack technology, Sony Pictures Digital Entertainment will allow you to experience the Spider-man movie, to whatsoever degree even if you havent seen it in the theaters. You will visit the formalised Spider-man movie Web site to explore the vast multimedia system and merchandising marketing strategy that is built around this movie.

As you explore these sites, answer the questions below.

Click on Spider-man

1.         As you review the homepages introduction in its entirety, what media does Sony utilize to involve the Web viewer and generate cheer in the movie? How effective would you say is this promotional bm? State reasons for your opinion.

Next, click at the bottom on the card item Promotions and More.

2.



        What elements of Sonys promotional mix for the movie can be seen at this page? Explore the different elements. How effective do you think their promotional strategy is, given what you have seen?

Then, at the top of the screen, click on the icon entitled glom and then click on Spider-Man 2 under have PRODUCTS. Answer the following questions:

3.         What types of merchandise is Sony selling as fragment of its merchandising strategy?

They are...

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